KMOV

Davina Horton
January 8, 2008
Local TV Analysis
KMOV

www.kmov.com
http://www.kmov.com/video/topvideo-index.html?nvid=206263

The first thing I noticed when I started watching KMOV was that they skipped the opening. The CBS news had ran over, so I guess they just went right into it. I was a little confused. It opened with a live shot of a highway with a voice over. Once I saw the anchors I understood what was going on.
The anchors were Vicki Newton and Larry Conners. Vicki was wearing a beige double-breasted short with big black buttons. I found it somewhat distracting. Larry had a on a black jacket, white button-up shirt and a red tie. I think he looked very classy and nice.
There were lots of reporters featured in the first 10 minutes of the newscast. They had at least 4 reporters placed at various different highways and roads to show how the Highway 40 closing was affecting traffic. The reporters I saw included Russell Kinsaul (Live at MODOT), Matt Sczesny (Live in Olivette), Julian Grace (Live in Des Pere) and John Mills (Live in Kirkwood).
The first story was a weather update covering the tornado watch northwest of St. Louis. The meteorologist said he was on storm watch. However, there was no storm activity in Missouri at the time of the newscast. The rest of the first 15 minutes of the newscast were used to cover how well St. Louis drivers had adapted to the Highway 40 closing. They reported from several different roads and brides to show how well traffic was moving. They covered all the traffic patterns and how St. Louis had passed the test of the high closing.
My overall impression of the newscast was pretty good. The anchors all seemed very professional and on point. The only thing I didn’t like was that they had some audio problems when they took their live shots, and there was some confusion on who the reporters were throwing to at times. But overall the newscast was good and the anchors were easy to listen to and understand.
The news team has a lot of credibility in my eyes, especially the reporters. They were all live and knew so much about what they were talking about. They asked each other questions and knew the answers right away. Everyone just seemed very knowledgeable.
I don’t think I would watch this station again. I have loyalty to Channel 11. I think it gave a little too much in depth information, more than I really needed to know. I like my news quick and to the point.